Paid social for financial services that turns LinkedIn and Meta scrolls into new customers.

Paid social only works when the campaign reaches the right buyer in the right feed. A B2B accountancy firm‘s buyer scrolls LinkedIn during work hours. A retail-facing financial advisor‘s buyer scrolls Meta in the evenings. A younger audience scrolls TikTok or Instagram Reels at lunch.

Most agencies guess at this. We start every engagement with a proper social media audit and a social media marketing strategy mapped to your sub-sector, your business objectives and where your buyers genuinely live online.

That’s the difference between paying to reach 10,000 people and paying to reach the 500 who’ll actually become clients.

This is the part most paid social agencies skip. They run the media buy and outsource the creative to a freelancer who’s never met the brand. The ads come back generic, the brand looks like every other finance firm in the feed, and the campaign underperforms because the creative was the weakest link.

We design, animate and edit every asset under our own roof. Static ads, animated stills, social media posts, carousels, short-form video for TikTok and Instagram Reels, infographics, ad copy variants ready for A/B testing across formats and platforms.

We don’t film or record the source footage but everything you give us, we turn into ad-ready creative that fits your brand and converts. Building brand awareness on paid social means showing up consistently with creative that earns the scroll, and that only happens when one team owns the work end to end.

Paid social isn’t about being everywhere. It’s about being in the right places. LinkedIn for B2B finance firms targeting other businesses, building thought leadership and generating leads from industry professionals. Meta for retail-facing financial services brands needing visibility and retargeting. TikTok and Instagram Reels for the younger audiences increasingly turning to social platforms for financial education and product discovery.

We run the platforms that earn their place for your firm. Not the ones that look good on a capability slide. Same team handling the media buy and the creative, so the campaigns evolve based on what the data shows is actually working.

Financial advertising on social media carries the strictest rules in paid media. Standalone compliance on every ad. Risk warnings sized so they can’t be missed and never hidden behind a link. Language that meets the FCA’s fair, clear and not misleading standard. No jargon, no exaggeration, no promotional language that crosses regulatory guidelines.

We write every campaign brief with these constraints in mind from the first draft. The risk warnings get designed into the creative, not bolted onto the end. Ad copy gets reviewed against compliance requirements before submission. Records of every ad variant, every approval and every campaign get kept on file to meet the three-year record-keeping standards finance firms work under.

Your compliance team should be checking the work, not rewriting it from scratch.

The metrics most agencies report on (likes, reach, engagement rate) tell you whether the algorithm liked your ad. They tell you nothing about whether the ad made you any money.

Our reports go further. Quality Scores and conversion rates, not just impressions. Cost per qualified lead, not cost per click. Where your CRM allows it, we trace specific revenue back to specific campaigns. A/B testing across ad copy, formats and creative assets, with the results feeding directly into the next month’s work.

The key performance indicators we track are the ones tied to your business goals: leads, calls, contact form submissions and signed retainers. If a campaign isn’t bringing those in, you’ll see it. If something’s working, you’ll see that too.

Most paid social media agencies hand the ad spend to a media buyer and the creative to a separate team that never speaks to them. The two halves never line up, so the campaigns underperform. We keep both under one engagement. Strategy, creative, ad copy and ad spend run through one team with one brief, which is why our financial brands maintain consistency across every social media channel they run on.

Paid social is a regulated industry channel. The FCA, the ASA and the platforms themselves enforce strict regulatory guidelines around financial promotions, promoting financial products and social media advertising language. Our compliance team reviews every ad before it leaves the studio, with records kept on file for regulatory compliance. That protects your firm from FCA breaches and from ads getting pulled mid-campaign because a generalist missed an obvious rule.

We’ve run paid social campaigns for accountants, bookkeepers, financial advisors and insurance brokers across the UK, Europe and the US. That book of work has given us customer insights into how finance buyers behave on Meta, LinkedIn and TikTok. We know which social media platforms reach pre-retirees, which encourage engagement from younger demographics and which targeted ads convert potential customers vs. burn budget. Most digital marketing agencies are still guessing at this for financial services companies.