PPC for finance firms that pays for itself in 90 days. Stop wasting marketing budget on Google Ads that don’t bring in clients.

Most PPC campaigns waste budget on the wrong searches. Broad match keywords pulling traffic from people researching definitions, students writing essays, competitors checking your ads. We start every engagement with deep keyword research, mapped to buyer intent across the financial services sector.

The target keywords we go after are high-intent, bottom-of-funnel queries with active buying signals behind them. “Accountants near me Bristol.” “IFA for retirement planning.” “Insurance broker for limited company directors.”

Phrase match keywords and exact match keywords that bring qualified leads in, with rigorous negative keywords lists filtering out the searches that waste your ad spend. Just buyers ready to enquire.

Google Ads isn’t one campaign type, it’s seven. Search ads, Performance Max (PMax), display, YouTube video ads, Discovery, Shopping and remarketing.

Most agencies run search ads in isolation and ignore the other six, which is why their finance campaigns plateau after the first few months.

We run the full mix where it makes sense. Search ads for high-intent, bottom-of-funnel queries from buyers actively searching for what your firm does. PMax for broader reach across Google’s full ad inventory when the campaign needs to scale. YouTube video ads for the financial services brands building awareness in front of buyers earlier in the journey.

Microsoft Ads where the corporate and credit unions audience justifies it. Every PPC strategy gets matched to your business objectives and the way your target audience actually buys.

Financial advertising is one of the most heavily regulated areas of paid media. Google Ads enforces Financial Services Verification for mortgages, loans, investments, insurance and wealth management ads. The FCA, the ASA and your own compliance team all have a view on what can appear in an ad before it goes live.

We handle the verification, disclosures, certifications and documentation upfront. Every variant of ad copy goes through compliance review before submission, so your firm doesn’t lose two weeks to Google disapprovals or risk account suspensions on prohibited categories.

For financial firms and financial institutions, compliance isn’t a tax on the marketing strategy. It’s the reason the strategy gets to run at all.

Financial decisions have long deliberation windows. The prospect who clicked your ad in March is the one ready to sign in September, but only if they kept seeing your firm in between.

Every PPC campaign includes remarketing campaigns built to nurture buyers across the full decision cycle.

We integrate your CRM with the ad platforms so Value-Based Bidding optimises spend around closed deals, not just initial clicks. Remarketing also works alongside email marketing to keep your firm in front of existing customers and warm leads who didn’t convert first time.

Cross-channel social media engagement and content marketing through the same audience segments multiply the impact of every pound of pay per click spend.

Search engine optimisation compounds slowly. PPC remains the fastest channel for finance firms to capture demand, generate more leads and stay in front of high-value prospects until they’re ready to buy.

The ad copy that wins a finance click looks different to the ad copy that wins clicks in any other industry. Trust signals, regulatory disclaimers, FCA compliance markers and ad extensions that show your firm’s credibility before the click happens.

The dedicated landing page behind every ad is built around the search query that brought the visitor in. Custom landing pages for every ad group, not a generic homepage that confuses website visitors. Landing page copy that mirrors the ad’s promise, trust signals that financial services brands need to convert, and lead forms that ask only what’s essential to move the conversation forward.

That’s why our financial advertising campaigns convert at 6%+ when the finance industry average for generalist agencies sits closer to 2%. The work isn’t clever. It’s the combination of industry expertise, granular execution and dedication to the unsexy details most agencies skip.

Most agencies bury the truth in twenty-page dashboards full of impressions, click-through rates and cost-per-click averages. None of it tells you whether your PPC efforts actually made your firm any money. Our monthly reports show three things: the financial keywords we’re bidding on, the search results those bids win, and the qualified leads each ad campaign turns into. Plain English. Tied directly to revenue.

Most agencies run one or two campaign types and call it digital marketing. We run the full Google Ads mix where it earns its place: search campaigns, Performance Max, YouTube, remarketing, and Microsoft Ads. Every ad campaign is built around your business goals, the unique challenges of your sub-sector and the niche keywords your buyers actually search for. We conduct keyword research properly, with search volume mapped to commercial intent across the financial sector.

Generic landing pages kill PPC. Most agencies point ads at a homepage and hope. We build dedicated landing pages for every ad group, with copy mirroring the search query, trust signals that financial brands need, and lead forms that convert potential customers without making them work for it. Add-on options include landing page testing across social media platforms and creative for account-online lead-gen flows. Successful PPC campaigns aren’t an accident in digital marketing. They’re the result of the work most agencies skip.