SEO for finance companies that turns Google rankings into signed retainers and new revenue.

Most agencies rank their clients for words that look good in a report. Long informational keywords. The firm’s own brand name. Vague industry terms with no commercial intent. 

Your buyers don’t type those things when they’re ready to switch firms and use your services.

We target the search queries that bring leads in. “Limited company accountant Bristol.” “Insurance broker for contractors.” “Financial advisor for retirement planning.” 

The bottom-of-the-funnel keywords a buyer types the day they’re ready to pick up the phone, send an email or book a fact find. Every keyword we go after has commercial intent behind it, mapped to your sub-sector, your services and the kind of clients you actually want more of.

That’s why our keyword research goes deeper than most agencies bother with. We use understanding of search intent to map every search term to whether the person typing it is researching, comparing or buying, then build your firm’s content strategy around the ones that convert.

When a new customer asks ChatGPT, Claude, Perplexity or Google’s AI for a finance firm recommendation, the answer names three companies. Most finance firms aren’t in that answer because the SEO agencies running their accounts haven’t started thinking about AI search yet.

We have. Every engagement we run optimises for both the traditional search engines and the AI ones. Same content, structured to satisfy both audiences.

The financial services sector is held to the strictest content standards on the internet, and AI search engines pull recommendations from the firms that meet those standards visibly and consistently.

Get this right early and your firm gets named when buyers ask. Get it wrong or ignore it and your competitors take the recommendation slots on AI search engines for the next five years.

If your firm serves clients in a specific town or city, local seo is the fastest single win available. People searching “accountants near me” or “insurance broker London” are buyers, not browsers.

We optimise your Google Business Profile, build the local citations that prove your firm exists where it says it does and target the geographic search queries that bring qualified traffic in. 

Every new enquiry comes with a postcode attached, so the impact is easy to track. For finance firms with a physical office, local visibility usually delivers leads inside the first 60 days.

Google classifies financial content as Your Money or Your Life (YMYL), which means the standards for ranking are higher than any other industry. The pages, articles and educational resources we publish for finance firms are written to meet Google’s E-E-A-T guidelines: experience, expertise, authoritativeness and trustworthiness.

That means content written by someone who actually understands the financial services industry, structured to demonstrate authority and backed by reputable backlinks from finance-niche publications. 

Our backlink network covers the whole finance industry, including accountancy, advisory, brokerage and bookkeeping. Which means when your firm earns a backlink and mention, it comes from a website that matters to your industry and your buyers.

Your domain authority and domain rating compound. Rankings and traffic follow. New clients sign because the work has built credibility and the search engines and the buyers can both see.

Fast loading. Mobile-friendly. Properly structured web pages. Core web vitals passing on every page.

Site speed and site safety are critical trust signals for both buyers and search engines, and Google holds financial websites to a higher bar than almost any other industry.

Most agencies don’t touch technical SEO because clients don’t see it. We do. Our web developer runs a full technical SEO audit at the start of every engagement, fixes what’s broken and tracks performance through Google Search Console so you can see exactly what’s been done and what it’s changed.

When the technical foundations are right, every other piece of SEO compounds on top of it. When they’re wrong, content and backlinks never deliver what they should.

Most SEO agencies bury the truth in twenty-page dashboards full of impressions, traffic numbers and domain authority scores. None of it tells you whether SEO actually made your firm any money. Our monthly reports show three things: the search terms we’re ranking your firm for, the qualified traffic those rankings bring in, and the leads they turn into.

Most agencies treat traditional SEO, AI search and local SEO as three different services. You pay for three separate retainers, or one happens and the other two don’t. We run all three together. Same team, same strategy, same reporting. Every engagement covers Google, ChatGPT, Google AI Overviews and local search, so your firm shows up wherever buyers are looking.

Backlinks are still the biggest off-page SEO factor in search rankings. Most agencies build them through generic guest post networks that have nothing to do with finance, which is why the links never get results. Our network of partners covers accountancy, advisory, brokerage and bookkeeping publications across the UK, Europe and the US. Available as an add-on to every SEO strategy.