My Top 5 Dental Website Design Tips As An Experienced Web Designer!

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Harry Jeffery – Uploaded 19.06.2024

What Are The Most Important Tips When Building A Dental Practice Website?

When it comes to designing a new dental website, lots of website design agencies and freelancers, fall into the pitfalls of giving into their client’s own personal tastes. Now don’t get us wrong when we say there is nothing wrong with this and in fact we actually encourage this because this is something we do at HandL Agency throughout our dental website design process.

However, when it comes to designing any website, you always need to remember why you are building one in the first place. Visual appeal is a huge factor when it comes to dental web design however it is not the only thing you need to consider.

In fact, if you make visual appeal the number one factor when building a website, 9 times out of 10 the client will be coming back to you in 3 months time and asking why their website isn’t converting or generating any traffic online.

Therefore as much as building a beautiful dental website that is custom to the brand with incredible imagery and typography is important, a website is a tool that helps you generate new patients online and by forgetting that principle the whole concept of a new dental website design shatters into pieces.

Let’s put it into this perspective for dentists, creating a visually appealing dental website without focusing on its core functionality to attract and convert patients is like placing beautiful veneers on teeth without addressing the underlying decay and structural issues.

Just as a dentist knows that a stunning smile requires a healthy foundation, a successful website needs solid strategies to draw in and convert patients, not just an attractive appearance.

Therefore, if you want to create a website for dental practices that is built for its purpose you need to remember that it has to be built to resonate trust, generate traffic and convert leads. Throughout this article, with my experience as a dental website designer, I will provide you with 5 of my website design tips to create a functional and impressive dental website.

If you are looking for a dental website design that will generate visibility and high-quality leads whilst offering a stunning visual appeal, enquire about our dental website design service by calling us on 0117 457 6659.

5 Dental Website Tips You Need To Remember

laptop, coffee and a book saying tips or tricks

When it comes to designing your next dental website, there are 5 key tips that you need to remember if you want to create a visually appealing dental website that resonates trust with your audience, generates large volumes of traffic and prompts users to convert like crazy.

By following these 5 dental practice website tips, you will be able to create a website that has been manufactured for success. These 5 dental website design tricks and tips include:

  1. User accessibility standards are key
  2. Build your site around search engine optimization
  3. Consider your audience with design elements
  4. Think about the different dental services and products
  5. Include essential features

1. User Accessibility Standards Are Key

laptop designing user accessibility

When building dental websites it is key that the users visiting have the smoothest possible interaction. This applies to all platforms including desktop, mobile devices, tablet devices and even bigger screens like Macs and laptops.

You want to ensure your website reflects the high-quality standard of your dental surgery by ensuring all buttons work, you have no broken links on your website that lead to 404 pages, and that all pages, no matter what they are being viewed on are sleek, make sense and follow a common pattern theme throughout the whole site.

By having a clear navigation and a user-friendly interface, you are allowing your website to be more user friendly, not only does this make clients happy with the easy-to-use system, but it will also help Google understand your website page hierarchy and allow you to rank higher in their search engine. Consider that mobile-friendliness, site usability and even core web vitals and page speed play major factors in ranking your website and even though these factors may or may not hold much weight they still play a significant factor and making your website usable is only going to be a positive factor either way!

Of course, it doesn’t stop there, having an impressive, easy-to-use interface resonates trust with your potential patients and be supplying them with a simple and easy-to-use website, they are more likely to book with you over a competitor. Make it simple and easy and the leads will come!

Another key point why this factor of your website has to be on point is because smartphones are the most common way of viewing dental practice websites. According to one study, 88% of dental appointments are scheduled via mobile.

You must remember that first impressions will influence whether or not people pursue your business and if the first impression they see of your dental website is an unproportionate layout with tiny buttons and hard-to-read text they will not trust you.

In order to avoid this, consider the following things as a website designer:

  • Ensure mobile-friendly design: Easy navigation on all devices.
  • Use clear calls-to-action: Simple steps to book appointments.
  • Optimize load speed: Fast-loading pages retain visitors.

2. Build Your Dental Website Around Search Engine Optimization

seo planning for new website

Building a website with SEO in mind is like trying to build a skyscraper without digging the foundations first. Any website that doesn’t follow the correct on-page, off-page and technical procedures when building a new dental website is destined to fail.

Some of the core SEO-friendly integrations you need to consider when building your new website include:

On-Page SEO Tips

  1. Keyword Optimization: Map each keyword to a different service page and use these keywords in meta titles, H1s and throughout content naturally.
  2. Schema: Add relevant local business, service, author and FAQ schema across your pages when required.
  3. Internal Linking: Link-related pages to improve navigation and help search engines understand site structure by linking using relevant anchor texts.

Off-Page SEO Tips

  1. Quality Directory Backlinks: Build high quality backlinks easily and for free by signing up to local directories and getting a backlink to your website. This helps expand your brand visibility online and is a strong trust signal in line with EEAT.
  2. Social Media Engagement: Promote content on social platforms to increase visibility and traffic ensuring you link to your website and include social media profile links on your website too. This is a strong trust signal in line with EEAT.
  3. Guest Blogging: Write guest posts on high-authority blogs to build backlinks and brand presence.

Technical SEO Tips

  1. Site Speed: Optimize images and use caching to improve loading times.
  2. Mobile Optimization: Ensure your site is fully responsive and mobile-friendly.
  3. XML Sitemap: Submit an XML sitemap to search engines for better indexing.

One of the most common pitfalls of website design agencies is that they do not consider this factor and 3 months later the client is wondering why their incredibly high-tech website isn’t generating any leads.

Fortunately, here at HandL Agency, we include an SEO foundation package in every new website build, included within the price. Therefore, if you are looking for a new dental website that actually generates new patient leads and traffic, choose our dental website design package.

We also offer high-quality SEO packages that are built to drive leads and visibility quickly, call us on 0117 457 6659 to learn more.

3. Consider Your Audience With Design Elements

mobile design on laptop for new website

One of the most important factors when designing a new website is considering your audience. Too may times you will view an amazing website that isn’t built for the right audience. Remember you are looking to attract prospective patients not build a flashy new website for a nightclub bar.

With that in mind, you need to build an audience profile that aligns with the branding of the dental practice. Consider the colour scheme, typography, navigation, imagery, layout and call to action.

Some tips I would suggest include:

Colour Scheme

  1. User Preferences: Choose colours that resonate with your audience’s preferences and expectations.
  2. Accessibility: Ensure colour contrasts are sufficient for readability by all users.
  3. Brand Alignment: Reflect your brand identity while appealing to your target demographic.



  1. Readability: Use clear, legible fonts suitable for your audience’s reading comfort.
  2. Consistency: Maintain consistent font styles and sizes across the site for uniformity.
  3. Hierarchy: Use different font sizes and weights to guide users through the content.


  1. Simplicity: Create an intuitive navigation structure that’s easy for your audience to use.
  2. Consistency: Keep navigation elements consistent across all pages.
  3. Search Functionality: Include a search bar for easy access to information.


  1. Relevance: Use images that are relevant and appealing to your audience.
  2. Quality: Ensure high-quality, professional images for a polished look.
  3. Accessibility: Provide alt text for all images to support screen readers.


  1. Clarity: Use a clean, uncluttered layout to avoid overwhelming users.
  2. Whitespace: Employ sufficient whitespace to make content easy to scan.
  3. Responsiveness: Design for all devices to ensure a seamless experience.

Calls to Action (CTAs)

  1. Visibility: Make CTAs prominent and easy to find.
  2. Clarity: Use clear, action-oriented language.
  3. Relevance: Tailor CTAs to the needs and interests of your audience.

4. Think About The Different Dental Services And Products

dental products on a table

One of the most important dental design tricks you should consider is thinking about the different dental service pages and the products you want to showcase on your website. Without a clear plan in place, you are essentially freestyling your dental website design build.

You want to highlight the variety of services and products offered in a clear and intuitive manner. Organise services into primary categories such as Preventive Care, Restorative Treatments, Cosmetic Dentistry, Orthodontics, Pediatric Dentistry, and Emergency Services, with relevant subcategories under each.

Implement a responsive mega menu for comprehensive navigation and create dedicated service pages with detailed information and compelling CTAs. Utilize visual hierarchy with high-quality images and distinct typography to draw attention to key services and incorporate interactive elements like a service finder tool and live chat for enhanced user engagement.

Highlight special offers and featured products using promotional banners and a dedicated product section. By effectively organising and showcasing dental services and products, the website will provide a user-friendly experience, making it easy for visitors to find the information they need while projecting a professional and customer-oriented image.

5. Include Essential Features

dental products on a table

Finally, when it comes to dental web design, you want to be doing everything you can to make your potential patients’ journey as simple, easy and as stress-free as possible. This means that you need to consider all the essential features that your website may need to ensure the user has a simple and easy user journey that ultimately leads to them booking a dental service or purchasing a dental product.

Firstly, an intuitive navigation system ensures that visitors can easily find important information, such as services offered, appointment booking options and contact details. High-quality, professional images and a clean, modern layout convey trustworthiness and professionalism. Including a patient testimonials page is vital, as it provides social proof and builds credibility by showcasing positive patient experiences.

Additionally, integrating an appointment booking system simplifies the scheduling process for patients, improving their overall experience. Informative content such as blog posts about dental health tips, frequently asked questions and detailed service descriptions can educate visitors and improve search engine visibility.

Together, these features create a comprehensive and user-friendly dental website that effectively serves both new and existing patients.

We Can Build You A Professional Dental Website Which Generates Leads

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As the leading web developer at HandL Agency, these are the five dental website design tricks and tips that we follow on a daily basis and something we teach to everyone within the agency. Therefore, if you are an aspiring web designer, a self-proclaimed online expert or someone that is just interested in how we build our dental websites, hopefully, this article has given you some inspiration and another perspective on how to do things.

As one of the leading website design and online marketing agencies in the dental industry, we have built some of the best dental websites on the market. We are proud to say that every single one of our websites is built to resonate trust, generate traffic and convert users meaning you will get a dental website that is an essential tool to your business rather than something that is just nice to look at.

Speak with one of our dental website design experts today to learn more about our dental website design packages on 0117 457 665 or contact us to book your free, no-obligation strategy call.

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