Cory Johnson
Head of Sales for the US at HandL Agency, working with American finance firms so their client list grows and their teams get hours back.
About Cory
Cory heads up the US side of HandL Agency. He sits with CPA firms, bookkeeping practices, RIAs and insurance agencies, works out what each one is losing to admin and where its pipeline leaks, then builds the plan that fixes both for that firm.
Growth in a finance practice tends to stall for one of two reasons. Either the partners are too buried in delivery to sell, or new business only ever arrives by referral and nobody can predict when the next one lands. Cory turns growth into something a firm decides on rather than waits for. He talks in the numbers a finance owner already works with, cost per client, close rates and payback period, so the spend can be judged the same way as any other line on their P&L.
Cory is based in Florida and came to HandL Agency from insurance, after ten years in dealership sales before that, running the e-commerce, sales and finance side. He has sat on the other side of the desk, so he knows the pressure a finance firm is under and what a conversation with one needs to sound like. He knows where enquiries come from too, and what turns them into clients, having built the CRM and automation behind that process himself.