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3,162 organic visits and 194 purchases in 7 months.

Helping a growing US-based ecommerce brand go from barely found online to driving thousands of high-intent visitors and real sales through SEO that actually delivers.

About Wicking Vicar

Highlights

Challenges

Before partnering with HandL Agency in May 2025, Wicking Vicar was struggling with:

Approach

Our strategy focused on technical foundation, content structure and ranking for commercial product terms.

  • Setup and audit of GA4, Google Search Console, and Looker Studio dashboards.
  • Sitemap, robots.txt, canonical tag fixes.
  • Structured data/schema improvements.
  • Resolved orphan pages and added internal linking to improve crawlability.
  • Built out SEO landing pages for: Short Sleeve Clergy Shirts, Long Sleeve Clergy Shirts and Clerical Shirts.
  • Created Figma wireframes before publishing for UX clarity and visual flow.
  • Fully optimised meta titles, H1s and schema tags for every product collection.

Targeted high-commercial intent keywords with real monthly search volume, such as:

  • Clergy Shirt (720/month)
  • Clergy Shirts (2,400/month)
  • Clerical Shirt (260/month)
  • Short Sleeve Clergy Shirt (70/month)
  • Short Sleeve Clerical Shirt (50/month)
  • Secured relevant directory listings with consistent NAP.
  • Built high-quality backlinks from DA 30+ sites in the Christian/retail niche.
  • Ran unlinked brand mention campaigns to claim lost backlinks.

Results

Core keywords now rank on page 1:

Keyword Initial Rank Rank Search volume
Clergy Shirts 100+ 2 2,400
Clergy Shirt 100+ 2 720
Clerical Shirt 100+ 5 260
Clerical Shirts 100+ 4 1,300
Clergy Shirts
Rank: 2 2,400 /mo
Clergy Shirt
Rank: 2 720 /mo
Clerical Shirt
Rank: 5 260 /mo
Clerical Shirts
Rank: 4 1,300 /mo
Short Sleeve Clerical Shirt
Rank: 2 50 /mo
Short Sleeve Clergy Shirt
Rank: 8 70 /mo
Long Sleeve Clergy Shirt
Rank: 12 20 /mo

Luke and the HandL Agency have changed the trajectory of my business. I am getting Google rankings I never thought I’d have, and the sales to prove it! Highly recommend!

Liz King

Owner

Liz Video

Your business could be our next success story.

If you want results like the ones above, book a free consultation and we’ll walk you through exactly how AI and marketing can help you grow faster, work smarter and reach your goals sooner.