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From No Website to 75 Leads in Less Than 5 Months.

Helping a local window & gutter cleaner go from invisible online to winning 75 new enquiries in under five months with SEO that converts.

About SD Window & Gutter Cleaning

Highlights

  • 75 conversions recorded in under 5 months.
  • 50 conversions came from organic search (SEO) alone, including:
  • 3 organic click-to-call actions
  • 45 organic contact form submissions
  • 2 organic click-to-emails
  • 352 total website sessions, with 151 from SEO.
  • High organic engagement rate of 73.51%, showing users stayed and interacted with the content.
  • Launched a brand-new website and ranked locally for key intent-driven searches like:
  • Gutter cleaning Bristol
  • Window cleaning Bristol

Challenges

Before working with us, SD Window & Gutter Cleaning had zero online presence:

  • 1. No online visibility: They had no website and weren’t showing up on Google.
  • 2. No new customers: They were receiving no online enquiries or leads.
  • 3. Struggling to compete: Local competitors were dominating the search results, leaving SD Window & Gutter Cleaning invisible to potential customers
  • 4. Missing new opportunities: Without a digital foundation, they were missing opportunities from people actively searching for their services.

Approach

HandL Agency built everything from the ground up, designing a high-performing website and launching a local SEO campaign designed to get SD Window & Gutter Cleaning seen, trusted and contacted.

  • Designed and launched a brand-new website built for speed, clarity, and mobile-first browsing.
  • Created conversion-focused landing pages with clear service descriptions and strong CTAs.
  • Ensured the site was fast-loading, easy to navigate and structured for local users.
  • Built out dedicated service pages for window cleaning and gutter cleaning.
  • Wrote optimised content around high-intent keywords such as “gutter cleaning Bristol” and “window cleaning Bristol”.
  • Implemented internal linking to support crawlability and topical authority.
  • Carried out a full technical audit to identify and fix any crawling or indexation issues.
  • Structured site content and metadata to improve relevance in search.
  • Ensured fast page speeds and mobile usability to boost engagement metrics and reduce bounce rates.
  • Submitted the business to local directories and citation sites, improving trust signals and domain authority.
  • Built out consistent NAP listings (name, address, phone) across the web.
  • Established the brand’s visibility in local search and map packs.

Results

  • From no visibility to real business growth:
    • In just under five months, the new website generated 352 total sessions, with 151 of those sessions coming from SEO, an impressive figure for a brand-new domain with no prior search history.
    • Of those visitors, SD Window & Gutter Cleaning recorded 75 key engagement events, with 50 of those actions driven directly by organic traffic. These events included form submissions, phone calls, and click-to-email interactions, translating into real work and new customers.
  • 73.51% engagement rate from SEO visitors:
    • From that SEO-driven traffic, we achieved 125 real, trackable conversions. These included:
    • 61 organic click-to-call actions, meaning people picked up the phone directly from Google.
    • 45 organic contact form submissions, ready-to-convert enquiries landing in the inbox.
    • 19 organic click-to-emails, users reaching out directly without hesitation.
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Luke and the team built me a website for my window & gutter cleaning business a couple months which is already getting me new customers, they have also helped with creating my advertisement cards, and creating me edits for my social media, highly recommend Luke and his team!

Stan Doling

Director

Stan Video

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