Get in touch
Edit Content

About

results

Services

meet the Team

Contact

From 0 to 125 Leads From SEO.

Taking a Bristol-based cleaning company with zero visibility and turning it into a top-ranked local brand generating real business from Google every month.

About Cleaners Bristol

Highlights

  • 125 organic conversions in 16 months:
  • 61 organic click-to-call actions
  • 45 organic contact form submissions
  • 19 organic click-to-emails
  • 1,488 website sessions, with 964 from SEO alone, showing a strong correlation between rankings and qualified traffic.
  • Ranking for key local search terms, including:
  • Professional Cleaners Bristol
  • Bristol Cleaners
  • (Both keywords with 110 monthly searches)
  • Complete SEO strategy built from scratch:
  • Targeted service landing pages
  • Local link building & technical improvements
  • Semantic optimisation using Surfer SEO

Challenges

When Cleaners Bristol approached us in August 2024, they had virtually no digital footprint:

  • 1. Zero organic traffic: The website was not ranking for any keywords.
  • 2. No online conversions:
  • No leads, no sales - no visibility.
  • 3. Limited keyword reach: Only 115 keywords were ranking in July 2025, indicating weak topical relevance and authority.
  • 4. No on-page strategy: Existing pages lacked proper structure, keyword optimisation and content relevance.
  • 5. Thin content & poor targeting: No service pages and no segmentation by service type or audience (residential vs. commercial).

Approach

HandL Agency developed and executed a full-stack SEO strategy focused on local service search intent and conversion-focused content architecture.

  • Researched high-intent keywords specific to cleaning services in Bristol.
  • Created dedicated local landing pages with clear CTAs and service-specific copy.

Built out landing pages for:

  • Carpet cleaning
  • Deep cleaning
  • End of tenancy cleaning
  • Oven cleaning
  • Window cleaning
  • Domestic cleaning
  • Commercial cleaning

 

Used Surfer SEO to create semantic-rich, optimised content that matches real search intent.

Updated all meta titles, meta descriptions, and H1s to improve keyword targeting and SERP performance.

  • Improved crawlability and indexing of all core pages.
  • Ensured all pages had appropriate schema markup for local business.
  • Created and submitted clean XML sitemaps and refined robots.txt for search engines.
  • Built local citations and directory listings with consistent NAP (name, address, phone).
  • Secured cleaning-related guest posts on industry blogs with DA 30+ backlinks.
  • Created a stronger backlink profile, improving trust and visibility in Bristol’s local SERPs.

Results

  • SEO traffic growth:

    Cleaners Bristol received 1,488 total sessions over the four-month campaign, and 964 of those came directly from organic search. A huge win for a business that had zero visibility before starting SEO.
  • 125 organic conversions generated:

    From that SEO-driven traffic, we achieved 125 real, trackable conversions. These included:

    • 61 organic click-to-call actions, meaning people picked up the phone directly from Google.
    • 45 organic contact form submissions, ready-to-convert enquiries landing in the inbox.
    • 19 organic click-to-emails, users reaching out directly without hesitation.
  • Ranking for high-intent keywords:

    We secured first-page positions for two key local phrases:

    • “Professional cleaners Bristol”
    • “Bristol cleaners”

    Each with 110 monthly searches, these are powerful buyer-intent keywords now driving consistent, quality leads to Cleaners Bristol.
cleaners-bristol-results
Untitled design - 2025-12-05T130942.612

Your business could be our next success story.

Book a free strategy meeting

If you want results like the ones above, book a free consultation and we’ll walk you through exactly how AI and marketing can help you grow faster, work smarter and reach your goals sooner.