Helping a London-based bookkeeping firm go from zero online leads to top-ranked and winning business through SEO that actually delivers.
When Cain & Co joined HandL Agency in September 2025, their online presence was virtually invisible, despite working with a previous SEO provider for years.
HandL Agency executed a strategic SEO and design-led recovery plan focused on ranking, relevance and real business results.
All target keywords now rank #1 on Google: By November 3rd, just two months into the campaign:
| Keyword | #1 on Google | Search volume |
|---|---|---|
| Bookkeeping London | ✓ | 590 |
| Bookkeepers London | ✓ | 590 |
| Bookkeeper London | ✓ | 590 |
| Bookkeeping services in London | ✓ | 390 |
These weren’t just enquiries; they were converted into paying clients, bringing monthly retainer value!
Focused on commercial intent traffic, not low-value blog views
Users now land on a homepage designed to convert, not confuse.
Keyword footprint increased from 115 in July to 342 by September 2025 — a 197% increase in just two months.
This significantly broadened their visibility and increased chances of appearing for a range of relevant long-tail and commercial terms.


The guys at HandL Agency have been absolutely brilliant in such a short space of time. They have increased our Google rankings and in the space of 3 months, we have received 3 decent leads which is incredible.
They are extremely thorough and show immense attention to detail which for us as a Bookkeeping business; is very important.
If you are looking for a hands-on marketing agency, do not look any further. Luke and Bailey are a class act and I highly recommend them.
Paul Cain
Director
If you want results like the ones above, book a free consultation and we’ll walk you through exactly how AI and marketing can help you grow faster, work smarter and reach your goals sooner.