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Rank 1 on Google & 3 High Quality Leads in Less Than 60 Days.

Helping a London-based bookkeeping firm go from zero online leads to top-ranked and winning business through SEO that actually delivers.

About Cain & Co

Highlights

Challenges

When Cain & Co joined HandL Agency in September 2025, their online presence was virtually invisible, despite working with a previous SEO provider for years.

Approach

HandL Agency executed a strategic SEO and design-led recovery plan focused on ranking, relevance and real business results.

  • Delivered a new homepage rebuild focused on high-conversion UX.
  • Designed with clear CTAs, trust-building sections and structured content.
  • Mobile-first and responsive across all devices.
  • Conducted technical audits (robots.txt, sitemap, schema, redirect chains).
  • Implemented clean URL structures, 301 redirects, and structured data markup.
  • Rewrote homepage copy to match commercial search intent and integrate target keywords.
  • Conducted comprehensive keyword research with local intent focused on “London” terms.
  • Optimised: meta titles, H1s, metadata, internal links and schema markup
  • Secured DA 30+ guest posts with exact match anchor text to boost domain trust.
  • Submitted Cain & Co to relevant local directories with accurate NAP citations.

Results

All target keywords now rank #1 on Google: By November 3rd, just two months into the campaign:

Keyword #1 on Google Search volume
Bookkeeping London 590
Bookkeepers London 590
Bookkeeper London 590
Bookkeeping services in London 390
Bookkeeping London
✓ #1 on Google 590 /mo
Bookkeepers London
✓ #1 on Google 590 /mo
Bookkeeper London
✓ #1 on Google 590 /mo
Bookkeeping services in London
✓ #1 on Google 390 /mo

The guys at HandL Agency have been absolutely brilliant in such a short space of time. They have increased our Google rankings and in the space of 3 months, we have received 3 decent leads which is incredible.

They are extremely thorough and show immense attention to detail which for us as a Bookkeeping business; is very important.

If you are looking for a hands-on marketing agency, do not look any further. Luke and Bailey are a class act and I highly recommend them.

Paul Cain

Director

Your business could be our next success story.

If you want results like the ones above, book a free consultation and we’ll walk you through exactly how AI and marketing can help you grow faster, work smarter and reach your goals sooner.